TRANSPARENT LED ADVERTISING SURFACES
A premium advertising surface at a high-footfall entrance.
You provide a suitable location. We finance, install and operate the surface.
Partnership model
The location provides the space. PlaceAura creates and operates the advertising medium.
- 01
Individually agreed rent
- 02
No investment by the location
- 03
A share of airtime for your communication
On suitable fixed glazing we create an advertising surface right in the flow of people. Rental terms and the share of airtime are agreed individually with the owner or operator.
Advertising surface formats
One technology. Several formats on glass.
The format of the advertising surface is set by the location and the geometry of suitable fixed glazing – not only a vertical panel at the entrance. We propose the specific format after assessment.
Concept study Fixed glass at the entrance
A vertical advertising surface, typically 9:16 at an entrance, on a fixed panel between or beside automatic doors – right in the flow of people.
Concept study Large glazed surfaces
A wide fixed glazed surface, such as a shop window or a glazed wall in a mall passage, as a large-format advertising surface visible from further away.
Concept study Glass lift shafts
Fixed glazing of a stationary lift shaft as a vertical advertising surface at height. Never the lift car or moving doors; it always requires a separate technical, safety, service and fire assessment.
The visualizations are concept studies, not completed installations. Feasibility, dimensions and parameters of each surface are confirmed only by a technical assessment of the specific location.
Before and after
See how PlaceAura uses existing fixed glazing.
Suitable locations
We look for places with high and stable footfall.
High-footfall commercial and publicly accessible locations with suitable fixed glazing.
Shopping and retail centres
Main entrances with high and stable visitor flow throughout the day.
Shopping passages and department stores
Entrances to busy passages and city department stores.
Flagship stores and large retail units
Glazed shop fronts and entrances facing a busy street.
Office and mixed-use buildings
Representative entrance lobbies with daily movement of staff and visitors.
Hotels and event venues
Entrances with a regular flow of guests and event visitors.
Transport terminals, stations and airports
Glazed entrances and halls with concentrated passenger flow.
The building type alone does not determine suitability. We assess every location by actual footfall, visibility and technical feasibility.
Process
From a photo to a working advertising surface.
- 01
Location details
Send the exact address and a short description. A photo of the glazing is optional.
- 02
Potential assessment
We evaluate footfall, visibility, advertising potential and technical feasibility.
- 03
Visualization and partnership proposal
For a suitable location we prepare a concept visualization and an individual rental proposal.
- 04
Installation and operation
PlaceAura handles installation, media operation, monitoring, service and reporting.
What PlaceAura takes care of
- Media and technical assessment of the location
- Transparent LED technology and installation
- Controller, player and CMS
- Advertising sales and creative quality control
- Remote monitoring, maintenance and service
- Reporting and rent settlement as agreed
FAQ
What location owners and managers ask most often.
Is PlaceAura an advertising surface?
Yes. PlaceAura Glass is a transparent advertising medium – a premium advertising surface on the fixed glazing of a high-footfall entrance. It is neither decorative lighting nor a screen without commercial use.
Does the location have to invest in the technology?
No. The owner does not buy PlaceAura Glass as a standard product. PlaceAura provides the technology, design, installation, CMS and operation within an agreed long-term partnership.
Does PlaceAura pay for the use of the advertising space?
For an approved location we agree a long-term rent or other individual commercial consideration for the advertising space with the owner. The specific form is always part of an individual agreement.
Is the solution only for shopping centres?
No. Besides shopping and retail centres we assess shopping passages and department stores, flagship stores, office and mixed-use buildings, hotels and event venues, transport terminals, cultural and sports venues and other prominent entrances with high footfall.
What glazing is suitable?
We design the solution for suitable fixed glazing at the entrance, between or beside the doors. Suitability depends on the glass type, thickness, coatings, lamination, frame and access to the surface and is confirmed by a technical survey.
What do we need for the first assessment?
The exact address, property name and a short description. A photo of the glazing and additional details on footfall, dimensions or visibility are optional and help refine the assessment.
Next step
Do you have a high-footfall location with glazing?
Send the exact address and a short description; a photo is optional. We assess footfall, visibility, advertising potential and technical feasibility.
A short location description is enough. A photo is optional and helps refine our assessment of footfall, visibility and technical feasibility.