Suitable locations
We look for locations with high and stable footfall.
The building type is secondary. What matters is actual footfall, the visibility of the advertising surface and suitable fixed glazing.
Location types
Location types we assess.
Shopping and retail centres
Main entrances with high and stable visitor flow throughout the day.
Shopping passages and department stores
Entrances to busy passages and city department stores.
Flagship stores and large retail units
Glazed shop fronts and entrances facing a busy street.
Office and mixed-use buildings
Representative entrance lobbies with daily movement of staff and visitors.
Hotels and event venues
Entrances with a regular flow of guests and event visitors.
Transport terminals, stations and airports
Glazed entrances and halls with concentrated passenger flow.
Cultural and sports venues
Entrances with high attendance during events and the season.
Other prominent entrances
Any glazing with high footfall and good visibility.
The building type alone does not determine suitability. We assess every location by actual footfall, visibility and technical feasibility.
Criteria
What we base our decision on.
We assess the criteria together. One strong attribute does not make up for missing footfall or technical feasibility.
- 01High and stable footfall
- 02Strong visibility of the surface
- 03Suitable fixed glazing at the entrance, on a large surface or a lift shaft
- 04Sufficient viewing distance
- 05Advertising and media exclusivity
- 06Long-term availability of the position
- 07Power, connectivity and service access
- 08Safety, evacuation and legal feasibility
We assess every location individually from a media, technical, operational, safety and commercial perspective.
Glazing
Suitable and unsuitable glazing.
A building may have glass entrance doors, but the standard LED layer belongs on a fixed panel – not on a moving leaf without separate approval.
Fixed glazing between two automatic entrances
The most typical configuration. The advertising surface sits in the middle of the flow of people and is visible from outside and inside.
Fixed side glazing next to an automatic entrance
Suitable where a central panel is not available or is technically unsuitable.
Entrance vestibule with a suitable fixed glazed surface
Larger vestibules allow placement with good viewing distance and stable lighting conditions.
Several standardized entrances in a portfolio
Across a property portfolio, a uniform advertising and operating standard can be created.
Large fixed glazed surface
A wide shop window or glazed passage wall with good visibility allows a large-format advertising surface. We set the format by the geometry of the glass.
Unsuitable situations
- Moving leaf of sliding doors without an approved technical solution
- Glazing of an emergency exit that must remain unobstructed
- Glass with incompatible coatings or lamination
- A site without sufficient power or service access
- A surface interfering with the door sensors or mechanism
- A position with insufficient footfall or visibility
- Placement conflicting with fire safety and evacuation requirements
Atypical solutions
Fixed glazed panel above the entrance
An atypical solution. It requires a separate technical assessment of fixing, viewing angle, service access and safety. We do not offer it as an equivalent standard.
Fixed glazing of a lift shaft
Only the fixed glazing of a stationary shaft – never the lift car or moving lift doors. It requires a separate technical, safety, service and fire assessment; not every shaft is suitable.
Location offer
Not sure whether the location meets the criteria?
Send the address and a short description; a photo is optional. The assessment is free of charge and obligation.